How to add an unsubscribe button

You can easily add this option using the 3rd button shown below, the ' unsubscribe' one, which you can drag and drop anywhere in your newsletter:

Once your readers click it, you’ll be notified via a ‘Subscribers’ section that will appear in the left menu on the ‘Home’ page. From there, you'll need to manually unsubscribe anyone added to the 'unsubscribed ' list.

Alternatively, you can:

1) Set your own unsubscribe link, provided for example by a CRM you use that may handle your subscribers' list. To do this, set the custom unsubscribe link in your Brand kit, and it will automatically be added every time you drag and drop the above unsubscribe button.

​2) OR we can automate the unsubscribes for you if you send your email campaigns directly from our newest export option called Publicate Send 🎉 With Publicate Send, you can:

🚀 Manage email campaigns and contacts directly from Publicate

🎨 Personalise your emails with the recipient’s name and other details using dynamic merge tags

✨ Enjoy high-quality rendering and responsiveness every time

🔎 Easily check bounced back and undelivered emails

🎁 Send 50-100 emails free (per month, plan dependent *)

🙌 Top up sending credits if and when you need them, commitment-free

💰 Cost-effective pricing, from as little as $0.00249 per recipient

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Publicate Send is an add-on service to your Publicate Plan, meaning separate pricing if needed. If you're on a Plus plan with Publicate, you already get 100 FREE Publicate Send credits each month, or 50 FREE sending credits if you're on a regular plan.

Then you can purchase extra sending credits if and when you need them. The additional Publicate Send sending credits are valid for a year, and any unused ones roll over onto the next month:

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To get started, you'll need to set up your Publicate Custom domain as shown here.

Got more questions?

• You can access our core video tutorials on the home page, plus our entire video tutorial library here.
• Or use the chat window on the right, and we'll assist you asap 🙌
• Or you can email us at hello@publicate.it

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Updated on: 03/02/2026