Using links or images custom domains

When you use Publicate, your links and images use Publicate domain names, so link and image URLs will look something like this:

https://pblc.me/example

and

https://img.pblc.app/i/600x321

This is usually fine but if you’d like to re-enforce your brand identity for your links and image, or want to prevent your newsletter content from being flagged by a company firewall, the solution is to set up your custom domains. This way, your links and images will use a domain of your choice and not one of Publicate's. Here is how to set up this up:

Setting up your custom domains in Publicate

Tips for creating a CNAME record

1. Click the "Settings" tab in Publicate, or use the link below.

Set up your custom domains now

2. Enter your custom link or image domains

NOTE: This can't be your "root domain" (eg yourdomain.com) it needs to be a sub-domain such as: links.yourdomain.com or email.yourdomain.com, etc...

3. Ensure the DNS set-up information is correct

At this stage ask your IT team or whoever manages your domain name, to create a CNAME DNS record using the details provided on the setup page (Tips for creating a CNAME record). Then click ' Check DNS' :

3. Once your DNS has been verified, you can activate the custom domain:

Tips for creating a custom CNAME record

• Go to your DNS provider’s website (e.g. GoDaddy, Cloudflare)
• Create a CNAME (‘canonical name’) record for your custom domain.
• Point it at the domain provided during the custom domain setup process, for example custom.publicate.it for links and customimages.pblc.it for images.
• Save your new DNS settings - they might take from a few minutes to a few hours to go live.
• Got questions?

If you have any other questions or we can help with anything else please just send us a note at hello@publicate.it, or use the chat window on the right.

Updated on: 03/02/2026